You’re good at type & design;
I’m good at everything else.

Whether you’re a type designer or you use fonts throughout your design work,
I help you navigate the complexities of the world of typography;
so you can focus on what you do best.

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Who Is Type Advisor?

It’s me: Doug Wilson. I have over 20 years experience in design, advertising, and typography working with major brands all over the world. I’ve helped creatives at Nike, Netflix, Disney, Sony, EA Games, Rapha, and Hearst choose the right type for the right audience.

In the type industry, I’ve worked with nearly a dozen independent type foundries along with Monotype, Linotype, and MyFonts. I bring an outside perspective from actual users of type while also understanding the ever-changing industry landscape.

Working with major advertising agencies, I’ve helped vet font licensing strategies to keep costs predictable and have worked with developers & engineers to build, test, and launch successful websites and digital products for global companies.

What Do I Offer?

Content & Design

  • Copywriting
  • Case studies
  • Marketing material design
  • Specimen design
  • Type history research
  • Social media
  • Interviews
  • Podcast production
  • Video production & editing
  • English translation for international companies

Product & Strategy

  • Website testing & launching
  • Industry trend research
  • Marketing planning
  • Type critique and feedback
  • Art direction
  • Business strategy
  • Market positioning
  • Font library strategy
  • Project management
  • EULA strategy

Where Is the Proof?

I’ve worked with the best type foundries in the world:

Commercial Type: Specimen writing, interviews
Frere-Jones Type: Typeface articles, interviews
XYZ Type: Website testing & launching, case studies
The Type Founders: Website testing & launching
Delve Fonts: Website testing & launching, foundry strategy


I helped share under-represented voices for Monotype’s “Creative Characters” podcast for two years:

Veronika Burian: “Type, travel, and togetherness”
Sara Solskone: “A life shaped by letters”
David Jon Walker “From Tennessee to typography”
Petra Docekalova “The influence of history in modern design”
Kelli Anderson “The art and power of papercraft”

Where Do We Start?

Engagements start at $500 per month with a minimum three-month commitment or $1,500 for a single project. With this, we can start a marketing plan for your newest release, push your website redesign over the finish line, get font advice, and so much more.

The first step is clicking one of those nice, big buttons at the top or bottom of this page — schedule an introduction call or send me an email with your ideas and we can start from there.

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Proudly using: Margo Condensed by HEX Projects & Cresta by JTD Type Foundry | Colors inspired by Alexander Girard | Site development by Brian Hennings