You’re good at type & design;
I’m good at everything else.

Whether you’re a type designer or you use fonts in your design work,
I can help you navigate the complexities of the type industry.

Who is Type Advisor?

It’s me: Doug Wilson. I have over 20 years experience in design, advertising, and typography. Heck, I even made a movie about type technology that revolutionized the world.

I’ve helped creatives at Nike, Netflix, Sony, EA Games, Rapha, and Hearst choose the right type for the right audience. As a type consultant, I’ve worked with a dozen independent type foundries as well as Monotype, Linotype, and Adobe.

I bring an outside perspective from actual users of type and a deep understanding of the ever-changing industry. Working with agencies, I help vet font licensing strategies and have worked with developers & engineers to build, test, and launch successful websites and digital products.

What do I offer?

Content & Design

Copywriting
Case studies
Art direction
Interviews
Specimen design
Podcast production
English translation for international companies

Product & Strategy

Font library strategy
Industry trend research
Social media strategy
Website testing & launching
Accessibility & best practices
Project management
EULA & licensing guidance

Trusted by these fine companies

Where is the proof?

“Designing Gotham” for Tobias Frere-Jones: Researching and telling the story of the most popular typeface since Helvetica

Case studies for XYZ Type: When you’re asked to redesign the “Rolling Stone” logo, make sure to tell a good story about it

Launching the Freight website: One of the most versatile modern typefaces needed a dedicated website

Specimen copywriting: Commercial Type makes the best editorial typefaces around and I got to gush over them

New website and strategy: Giving Delve Fonts a fresh look and new approach to selling fonts

Designer podcast interviews: Veronika Burian, Sara Soskolne, David Jon Walker, Petra Docekalova, Kelli Anderson

Where do we start?

You come with your ideas and I’ll bring my experience & hard-earned type industry knowledge to create a plan for your business. Each client is unique and the fun is creating something that works for you.

Engagements last from one month to over a year, depending on your needs. With this, you can get a marketing plan for your newest release, push a website design over the finish line, create a font library strategy, or collaboratively create a package aligned with your budget.