You’re good at type & design;
I’m good at all the other stuff.

Whether you’re a type designer or use fonts in your design work,
I help you navigate the complexities of the type industry.

Who is Type Advisor?

It’s me: Doug Wilson. I have over 20 years experience in design, advertising, and typography. Heck, I even made a movie about type technology that revolutionized the world.

I’ve helped creatives at Nike, Netflix, Sony, EA Games, Rapha, and Hearst choose the right type for the right audience. As a type consultant, I’ve worked with a dozen independent type foundries as well as Monotype, Linotype, and Adobe.

I bring an outside perspective from actual users of type and a deep understanding of the ever-changing industry. Working with agencies, I help vet font licensing strategies and have worked with developers & engineers to build, test, and launch successful websites and digital products.

What do I offer?

Content & Design

Copywriting
Case studies
Art direction
Interviews & articles
Video production
English translation for international companies

Product & Strategy

EULA & licensing guidance
Font library strategy
Industry trend research
Social media strategy
Website testing & launching
Project management

Trusted by these fine companies

Where is the proof?

KL Type Foundry Launch: An experienced designer hangs out their own shingle; delivering high-quality fonts without the hype (2026)

Cocijo Type Foundry Strategy: An up-and-coming Mexican type foundry re-launches their website with a fresh perspective (2026)

“Designing Gotham” for Tobias Frere-Jones: Researching and telling the story of the most popular typeface since Helvetica (2025)

Case studies for XYZ Type: When you’re asked to redesign the “Rolling Stone” logo, make sure to tell a good story about it (2022)

New website and strategy: Giving Delve Fonts a fresh look and new approach to selling fonts (2020)

Monotype designer podcast interviews (2024–2025): Veronika Burian, Sara Soskolne, David Jon Walker, Petra Docekalova, Kelli Anderson, Taekyeom Lee, Kyle Read, Lee Yuen-Rapati

Where do we start?

You come with your ideas and I’ll bring my experience & hard-earned type industry knowledge to create a customized plan for your business. Each client is unique and the fun is creating something that works for you.

Engagements last from one month to over a year, depending on your needs. With this, you can get a marketing plan for your newest release, push a website design over the finish line, create a font library strategy, or collaboratively create a package aligned with your budget.